Andrew Brust is Founder and CEO of Blue Badge Insights, an analysis, strategy and advisory firm serving Microsoft customers and partners. Brust also serves as CTO for Tallan, a Microsoft National Systems Integrator; is a Microsoft Regional Director and MVP; an advisor to the New York Technology Council; and co-author of “Programming Microsoft SQL Server 2008” (Microsoft Press, 2008). A frequent speaker at industry events, Brust is co-chair of the VSLive! family of conferences and a contributing editor to Visual Studio Magazine. Brust has been a participant in the Microsoft ecosystem for over 15 years, and has worked closely with both Microsoft’s Redmond-based corporate team and its field organization for much of the last 10. He is a member of the Microsoft Partner Advisory Council and several “insiders” groups that supply him with insight around important technologies out of Redmond.